DJI AURA is DJI’s cloud album platform for media storage and album management.DJI AURA 是大疆面向影像存储与相册管理推出的云相册服务平台。

The DJI AURA mark brings together two ideas: aura and imagery. A radiating flame turns light and presence into a symbol of memories preserved in the cloud. A play icon is embedded in the form to represent both photos and video.DJI AURA 的标志围绕“灵光”与“影像”两个概念展开。“Aura”意为光环与气息，设计将其转化为向外迸发的光焰，表达云端相册对影像记忆的保存与延续；同时将播放键的几何轮廓融入图形，回应照片与视频的媒体属性。