DJI ROMODJI ROMO
DJI’s first robot vacuum designed for home cleaning.大疆首款面向家庭清洁场景的扫拖机器人。

CORE CHALLENGE核心挑战
Building distinction in a mature category在成熟品类中建立产品辨识度
After years of development, robot vacuums have matured in both features and interaction patterns, and competitors’ software visuals have grown increasingly alike. As a new entrant, DJI’s core goal for ROMO was to deliver a differentiated product experience. The transparent body and precision structure already give the hardware a distinctive identity; for ROMO, the core challenge in software design was building from the ground up a visual system that connects to the hardware and carries the aesthetics of its industrial design.扫拖机器人市场经过多年发展,产品功能与交互方式已高度成熟,竞品的软件视觉逐渐趋同。大疆作为入局者,如何给到市场差异化的产品体验是 ROMO 的核心目标。透明机身与精密结构已经赋予硬件外观鲜明的产品识别,对 ROMO 来说,从 0 到 1 建立一套与硬件关联、承载 ID 美学特征的视觉体系,是软件设计的核心挑战。
DESIGN STRATEGY设计策略
Extending transparent hardware into software从透明结构延伸到软件体验
ROMO’s transparent shell exposes its precision engineering and gives the hardware a distinctive identity. In the direction proposal stage, this informed two principles for software: structural visualisation and functional motion make device state visible, while restrained colour, typography, and space support the hardware details. Together, they guide the core experience and create one product language across software and hardware.ROMO 以透明机身呈现内部精密结构,硬件已建立鲜明的产品辨识度。方向提案阶段,软件据此确立两项表达:以结构可视化与功能动效呈现设备状态;以克制的色彩、排版与留白衬托设备细节。两者共同贯穿核心体验,使软件与硬件形成统一的产品体验。

APP ICONAPP ICON
Building recognition from cleaning motion从清洁轨迹建立品牌识别
The icon extracts the spreading and suction paths of the robot’s cleaning motion and turns them into a concise graphic language.APP ICON 从扫地机器人清洁时的扩散、吸入的运动轨迹提取特征,将其转化为简洁的图形语言。


HOME PAGEHOME PAGE
A restrained interface that makes status visible以简驭繁,让设备状态直观可见
Most category home screens use a static product image on white, carrying no status information. ROMO makes the animated device the visual focus and keeps the surrounding UI restrained. Users can understand live operating states directly from the home screen.同类产品的首页通常以白底静态设备图,设备图本身不承载状态信息。ROMO 以设备动态效果作为视觉核心,UI 保持克制、直白,通过简洁界面衬托透明 ID 的精密结构。用户在首页可以直观了解设备的实时运行状态变化。
HOME WIDGET桌面小组件
Extending device status to the system home screen将设备状态延伸至系统桌面
The widget carries the home screen’s status-led approach into the system layer, surfacing operating states and frequent actions without opening the app.小组件延续首页的设备状态可视化的表达,将运行状态与常用功能带到系统桌面,使用户无需进入 App 即可了解设备情况。
SCHEDULED CLEANING定时清洁
Making task status immediately perceptible让任务状态可感知
When a schedule starts, the alarm icon enters a dedicated motion state. This distinguishes scheduled from manual cleaning and confirms both task source and activation.定时任务触发时,首页闹钟图标进入专属执行动效,区分定时计划与手动任务,让用户直接确认任务来源与生效状态。
BASE STATION基站功能
Consumables and operation, directly visible耗材与运行状态直接可见
The base-station entry reveals dust-bag and mop status through a transparent structure, then uses entry and running motion to show task progress. Motion focuses on reusable components rather than the full device, allowing the system to adapt to future models and hardware changes. This component-level approach has since been reused on later models.基站入口通过透明结构呈现尘袋、拖布等耗材状态,执行任务时以进入与运行动态反馈当前进程。弹窗动效聚焦关键部件而非完整设备外形,使同一套表达能够适配后续机型与产品结构变化,并已在后续机型中复用。


MAP DESIGN地图设计
Less decorative colour, clearer paths and actions减少装饰色彩,突出路径与操作
Competitors often use multiple colours to separate rooms, although repeated colours do not express real spatial relationships. After exploring both multi-colour and restrained directions, ROMO chose the latter to prioritise routes, operating state, and editing actions. Furniture, no-go zones, and thresholds share consistent selection and editing rules to keep complex operations clear.同类竞品地图通常使用多种色块区分房间,但重复出现的颜色并不能表达房间之间的实际关系。基于多色与克制两套方向探索,最终选择克制方向,以减少装饰性色彩,将视觉重点留给设备路径、运行状态和编辑操作;同时为家具、禁区、门槛等地图元素建立统一的选择与编辑方式,使复杂操作保持清晰一致。
CLEANING MODES清洁模式
One rule set for complex parameters统一规则承载复杂参数
A consistent “information left, controls right” layout reduces interaction to taps and sliders. This lowers the cost of understanding complex settings, leaves room for future options, and adds animated icons to reinforce level changes.清洁模式采用“左侧信息、右侧控件”的统一布局,将操作收敛为点按与滑动两类控件,在降低复杂参数理解成本的同时,为后续新增设置项保留扩展空间。同时新增不同档位的 Icon 动效,提升交互反馈体验。
DEVICE SETTINGS设备设置
Turning device logic into visual feedback将设备逻辑转化为可视化反馈
Pet and carpet modes involve internal behaviours that text and parameters cannot explain alone. Device motion and state graphics demonstrate the change directly, helping users understand each mode before enabling it.宠物模式、地毯模式等设置涉及设备内部的运行逻辑,仅靠文字和参数难以理解。设计通过设备动效与状态图形直接演示模式变化,让用户在设置前即可理解功能作用。





PROJECT OUTCOME项目结果
Internal recognition and external professional feedback内部认可与外部专业评价
ROMO received a departmental Excellence Project Award. After launch, multiple leading KOLs gave positive feedback on the software design in their reviews.ROMO 获得部门颁发的卓越项目奖。产品发布后,多位头部 KOL 在评测内容中对软件设计给予正向评价。
